February is almost here, believe it or not. To celebrate, we are dubbing it Love Your Co-op Month. If you become a founding member-owner of the Cedar Falls Food Co-op with a full household membership during the month of February, we will send you a coupon for a free cupcake* from our featured business of the month, Scratch Cupcakery.
Since its first cultivation in ancient Mesoamerica, chocolate has been seen as a special treat. It was first consumed as a bitter liquid and was thought to be a gift from the gods. According to Aztec legend, Quetzalcoatl was cast away by the other gods for sharing chocolate with humans, much like Prometheus of Greek mythology. Chocolate was a common drink in the Americas, and was even used as currency in the Aztec empire.
The number of wonderful people who have joined the effort to launch the Cedar Falls Food Co-op grew last week by twelve. They have laptops. They call home places like Boone, Minneapolis, and even Hong Kong. And they like to wear orange. We’re talking, of course, about Wartburg students. Kim Folkers, an Associate Professor of Marketing at Wartburg College, invited the Cedar Falls Food Co-op to be a client of the students as they assemble and integrated marketing communications strategy for area start up businesses.
Over two years ago, the effort to launch a co-op began with a conversation. That was followed by two community gatherings — it was so exciting to see all the interest in the idea! Out of those gatherings grew something we called “The Steering Committee.” (I looked back at an early agenda and found the topic “Co-op name?” on the list. Maybe I’ll do another blog about why we ended up choosing Cedar Falls Food Co-op as our name!)